Dick’s Sporting Goods And WNBA Launch Apparel Collection

Dick’s Sporting Goods and the WNBA on Monday launched a girls’ apparel collection in the first collaboration between the two brands.

Dick’s Sporting Goods is the official sporting goods retail partner of the WNBA, and while they already carry authentic WNBA apparel and equipment for adults, this is the first collection for younger girls.

“When we entered into our partnership with the WNBA, our goal was to use our resources to drive change and bring more visibility to women and girls in sport,” Melissa Christian, VP, Divisional Merchandise Manager – Youth Apparel at DICK’S Sporting Goods, said in a statement.

“This collection is inspired by whitespace we saw in youth girls’ apparel and it provides young basketball fans with an opportunity to wear product that encourages them to show their love and fandom of the WNBA and express their passion for the game. The WNBA has been a phenomenal partner throughout this process, and we are excited to have this product available for young athletes at a time when women’s sports, and basketball in particular, are on the rise,” Christian said.

“The WNBA is excited to partner with DICK’S Sporting Goods to bring this new collection of apparel to young girls,” said WNBA Chief Growth Officer Colie Edison. “The creation of this collection illustrates the commitment that DICK’S has to supporting women’s basketball and growing the sport for the next generation. With momentum for the WNBA at an all-time high, we’re thrilled to bring this new set of apparel to our passionate fanbase.”

The new girls’ collection includes tank tops, t-shirts, shorts and a jacket in designs that highlight the WNBA’s official orange plus the colors of the 12 teams in the league. The collection is available at docks.com and at select retail stores across the country.

The DSG x WNBA collection is also part of DSG’s giveback program, which contributes 1% of every sale to The Dick’s Sporting Goods Foundation’s Sports Matter Program, benefitting under-resourced youth sports organizations nationwide. Since 2014, the program has committed more than $100 million to support young athletes with equipment, registration fees, league costs and playing fields.

Along with the new apparel, Dick’s announced it will for the fourth year bring It’s Her Shot to select communities nationwide to help empower young female athletes.

Story via TMX

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